When starting a new business, of the many factors you must consider such as your niche, stockists, whether to go virtual or a mortar and bricks store etc, is your branding. It's one of the most important decisions regarding a company's image and is visually what will set you apart from your competitors. However, it is crucial that when deciding upon logos, colour palettes and imaging, your brand ... Read more
How to set-up and sustain a business partnership
Business partners can clash on a myriad of matters. If you are considering starting a new business with others, you need to set the ground rules and agree to some medium to long term plans first. You should also obtain expert advice before you enter into any business arrangement. What are the benefits of starting the business together? Ideally a partnership should bring together complementary ... Read more
Starting a business with family or friends
While it might seem like a great idea to start a business with close friends or a family member, when differences arise you risk permanently rupturing an important relationship. So how do you successfully start a business with family and friends? Open and direct conversations Even the closest friends will experience differences of opinion or beliefs. On a social level, it can be easy to ... Read more